Every day, 180,000 people around the world move to the city. And all those people need a place to live. But with rising demand comes rising rent, making it virtually impossible for young potentials and the middle class to find rental housing that is not only affordable, but also caters to the needs of the modern urban citizen. In a time characterised by flexibility, community and sustainability, the available rentalhousing increasingly fails to meet modern-day demands.
And so in 2009, Concrete was approached by Ironstate to develop a better rental-housing product for New York’s densely populated areas. ‘Better’ in this context was defined as a product that more adequately meets the needs of the modern urban resident, offers higher value for the money and facilitates a more positive way of living. Concrete and Ironstate joined forces and before long, Urby was born. A unique residential concept that offers premium value at sub-premium rates and a truly connected living experience.