The MAK, the Austrian Museum of Applied Arts/ Contemporary Art in Vienna, has acquired turnOn, a living-utopia object by Austrian architectural studio AllesWirdGut.
turnOn is a rotatable housing module which was awarded the 2003 Adolf Loos State Prize in the category Experimental Design. Originally designed in 2001, turnOn was an international breakthrough for the Austrian architecture studio, one of the most regarded and publicized projects of the office.
“Intended as a critical prototype, it challenges both established conceptions of living and the construction industry’s predominant methods of production.” says Sebastian Hackenschmid, Curator, MAK Furniture and Woodwork Collection. “As a vision of the home, it perpetuates the plastic and automaton utopias of the 1960s and calls attention to possibilities that cannot be measured in terms of their immediate utility value, but rather must first be realized by means of functional and technical optimization in the field of industrial production.”
“In this way, turnOn is at the same time a theoretical model, which—analogous to technological developments in the automobile industry and the aerospace industry–advocates the continual optimization of designs, the concentration of their components, and their adaptation in line with new techniques in order to provide future users with more room for maneuver and more flexibility of use.”