One of Milan’s best known symbols, the Torre Velasca, built in 1958 by architectural partnership BBPR and part of the first generation of Italian modern architecture, is the focus of a major relaunch project that will unite history and innovation.
According to lighting design brand and technical sponsor Flos, “together with other excellent Italian design brands, [we’ve] been selected by project designer Piero Lissoni to light the various areas involved.”
“First and foremost the square in which the tower is set, which for the entire duration of Expo 2015 will be open to the public and transformed into a ‘place that is not a place’, midway between architecture and design. The result is an urban garden created under the imposing metal structure that will support the scaffolding used for the refurbishment of the Tower’s exterior: an unexpected oasis of calm featuring beds of aromatic green herbs interspersed with tall plants.”
“Opening Velasca also extends to the interior of the building. Inside the Tower, a new exhibition space has been designed by Piero Lissoni for exhibitions, conferences and talks on the subject of architecture and design, with the aim of reviving the building and giving a new boost to cultural debate in the city.”
“The interior decoration of the top floor of the Tower completes Opening Velasca. Here Piero Lissoni, once again with the support of leading Italian design companies including Flos, has created a space for exclusive events with a breathtaking view of the city. Another place of great beauty which, in conjunction with the square and its dynamic relationship with the urban environment, offers another take on the centrality of the Tower in Milan’s cultural life.”