The Stockholm-based design studio Form Us With Love have collaborated with a recently-launched small Swedish design brand TID on its first product – a wristwatch. Aptly named ‘The No.1’, the minimalist, monochrome timepiece is made of stainless steel and encompasses a Japanese-made quartz clockwork fastened onto a simple woven nylon strap.
More about the design:
‘The idea of designing No.1 came from the somewhat paradoxical insight that wristwatches had become obsolete. The wristwatch lost its essentiality when devices for showing time moved into everyone’s pocket. Now the wristwatch is one of the few pieces of jewelry many carry, its main function being to serve as the icing on your outfit cake. As product designers influenced by the Scandinavian tradition of functionalism, we where intrigued by this fact.’