To celebrate their new collection of vividly coloured chairs, the Italian manufacturer Pedrali has created this behind-the-scenes video capturing the proceedings from the promotional photo shoot during which no less than 88 chairs in a rainbow of hues were carefully arranged and, ultimately, photographed in a meticulously-calculated, multicoloured motif. The photographed models included Alessandro Busana’s ‘Laja’, Jorge Pensi’s ‘Ara’ and the stacking ‘Blitz’ by the Italian designers Marco Pocci and Claudio Dondoli. Watch the inspiring time-lapse video below. (more…)
Next up in our Uncut series is an interview with Ian Ferguson and Martin Postler, the duo behind the London-based multidisciplinary design consultancy PostlerFerguson who told Simon Cowell about the importance of strategic thinking, their dreams of collaborating with NASA and how ‘the role of the designer shifts to a more strategic role’.
Next up in our Uncut series is an interview with Iittala‘s Päivi Jantunen who spoke to Simon Cowell about the future of the famous Finnish brand, the importance of preserving company’s values…and her gardening plans.