Siam Discovery is The Biggest Arena of Lifestyle Experiments packed with exhilarating experiences that say ‘come play with us’ to visitors. People can come in to experiment and discover what they like and what expresses their own identity best.
Without the constraints of a particular brand or school of design, products are brought together under a single universal concept that puts customers at the centre; everything at Siam Discovery is presented by visitor’s interest. From among a choice of more than 5,000 international and local brands of every price range, customers can conveniently choose, mix, match, try, and then try again so that their purchases are in line with their taste and needs.
Mr. Oki Sato, the founder of ‘Nendo’ and one of the world’s top designers who was voted as among the ‘100 Most Respected Japanese’ by Newsweek Magazine, provided the overall design inspiration for the new Siam Discovery. It is Nendo’s largest project, ever, and his first in Thailand.