The new Heidi.com flagship store in Neuchâtel, Switzerland, embodies the first outing of the ‘Retail of Tomorrow’ total design and customer-communications programme
We love to shop. This we know. But the way in which we purchase goods and services and the kind of brand experience we expect this to deliver is changing now more than ever. Enter the cutting-edge ‘Retail of Tomorrow’ total store-design and customer-communications programme. (Psst. It’s here today.) (by Simon Keane-Cowell)
