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Tue 18.11.

Shop 03 Frame store by i29 interior architects (NL)

Posted by Walter Phillips on 18.11.2014 - Tagged as: ,

Shop 03 Frame store by i29 interior architects, photo: Ewout Huibers

Shop 03 Frame store by i29 interior architects, photo: Ewout Huibers

A successful temporary store earlier this year has led to a new location for Frame Magazine’s Shop 03, at Herengracht 178, Amsterdam, a serene completely white space offering a unique three-dimensional experience by i29 interior architects.

 

 

shop_03_frame_store_i29_interior_architects

shop_03_frame_store_i29_interior_architects

“i29 interior architects proposed a radical concept; two shops in one, two contradictory experiences in one space.” say the designers. “One white and rectangular installation versus one black and diagonal; A white museological experience apposing a black shop experience full of products.”

 

Shop 03 Frame store by i29 interior architects, photo: Ewout Huibers

Shop 03 Frame store by i29 interior architects, photo: Ewout Huibers

“Seen from the front, an installation of white panels and black frames floats in the all white space. Hanging from walls, floors and ceiling these panels intend to function as a white canvas.”

 

Shop 03 Frame store by i29 interior architects, photo: Ewout Huibers

Shop 03 Frame store by i29 interior architects, photo: Ewout Huibers

“The content of this ‘canvas’ can be changed as all front panels are easily replaceable. Personalized presentations on particular themes can be exposed.”

 

Shop 03 Frame store by i29 interior architects, photo: Ewout Huibers

Shop 03 Frame store by i29 interior architects, photo: Ewout Huibers

“Looking from back to front, the shop offers a totally different experience; triangular shaped display boards in black stained wood show the actual products behind the front panels.”

 

Shop 03 Frame store by i29 interior architects, photo: Ewout Huibers

Shop 03 Frame store by i29 interior architects, photo: Ewout Huibers

“With only a few steps beyond the canal house’s ground level entrance, a two-tone graphic spanning the height and length of an interior wall is exposed as a three dimensional installation. An optical illusion comprised of triangular compartments conceals stacks of magazines and racks of fashion.”

 

PROJECT DATA
Client: Frame Publishers
Design: i29 interior architects
Used materials: white spray painted MDF, metal frames, black stained wood panels
Furniture manufacturer: Brandwacht & Meier, i29 | interior architects

 

to the i29 interior architects website

 

view more projects on Architonic

For technical support contact Alfred Giolai Shop 03 Frame store by i29 interior architects (NL)