A rebranding collaboration by FILD with fashion designer Podolyan in 2014 has led to the design of a monobrand store in the heart of Kiev.
The space provided by the client was limited by its commercial area, 36 sq.m, but the advantage of the pre-revolution building with high ceilings was its big arch show window.
“Consequently, to emphasize the spaciousness of the place, we decide decided to produce lightly sophisticated and exquisite furniture and to keep the show window as transparent as possible for a good view from the street. In other words, the idea was to make the interior of the store a part of the window display itself to draw attention of potential clients.” says Dan Vakhrameyev, designer of the interior project.
The color pallet corresponds to the Podolyan brand, black with light and dark shades of grey. “The advantage of a big show window and detailed lighting arrangement gave us an opportunity to design the interior in dark shades, combining a variety of molding textures.” adds FILD.
“The concrete tile was customized by SolidHeads specifically for this project, due to a specific intention to escape from standard forms and to create geometrical patterns. Some tile pieces were branded with PODOLYAN logo and were spread around the floor in chaotic order. Black ply-wood decorative panels emulate the geometric pattern of the floor. Some part of the panels asymmetrically reaches the ceiling and makes a bold stylistic statement. Also the decorative panels accomplish a functional purpose hiding the back side door to other facilities.”
“All furniture pieces, decorative elements and door handles were customized and designed by Dan Vakhrameyev according to his layouts. Minimalistic and subtle lines of the delicate furniture are in contrast with dark interior mood and thin metal contours of the furniture units painted in light grey magically draw in the space lightness.”
“The structure of the racks consists of continuous lines which cross at the base/foundation reflecting the geometrical pattern of the floor tile. Rack design reflecting the geometrical arrangement of the floor tile. Multi functional metal rack grids are placed on the walls to create clothing and accessories compositions.”
“A set of upholstered seats and a concrete table top are situated in the middle to accentuate the centerpiece of the room. 36 Edison’s bulbs are floating in the air above the furniture unit, creating a cozy atmosphere.”
Project: PODOLYAN Store Project
Location: Ukraine, Kiev, st.Esplanadna 32
Total area: 80 sq.m
Commercial space: 36 sq.m
Workshop area (2-nd fl.): 30 sq.m