A retail space that behaves like a shop, a gallery, an atelier and a supplier warehouse, the Pen Store in Stockholm designed by Form Us With Love, is not just a store, it’s a brand experience.
“With the aim to provide a long sought after creative hub for local studios and pen loving people, the Pen Store has become the place to gather and share ideas of sketching, drawing and writing, using the best materials on the market.” says FUWL.
Inspired by their own studio work practice of drawing new designs, Form Us With Love wanted to invite more people from different creative disciplines to interact with the wide ranging assortment at the new store.
“We would like to change the perspective and show what you actually can do with Pen Store’s great products rather than just show the pens. We asked our favorite artists, illustrators and designers to pick their favorite pen and interact with the space, the outcome was amazing”. The first experimental exhibition, using their favourite materials from the store, featured art by Lovisa Bur tt, Rasmus Wingård, Amelie Hegardt, Moley Talhaoui and Clara Aldén.