A fully renovated Kartell Museum has opened its doors to the public with “Among the Trees”, a site-specific installation by artist Stefano Arienti. The museum has been completely renovated for its 15th anniversary, so in addition to its permanent exhibition of 65 years of corporate history, it now hosts a site-specific installation by Arienti.
The installation is located in the roomy square central atrium of the museum with its high ceiling with two floors overlooking it where the company’s permanent collection from 1949 to 2015 is housed.
The work, entitled “Among the Trees”, consists of floor-to-ceiling 9 metre tall canvases of the dustproof sheeting used in scaffolding (white, light and semi-transparent) on which the artist has painted stylized life-sized trees by hand with gold ink. At their feet on a 1:1 scale some of the iconic products of the company such as Masters, Bourgie, Gnomes, Louis Ghost and Bubble Club are represented with the same technique.
Says Kartell, “Visitors find themselves in an architectural interior and inside an area. An imaginary garden where towering trees are depicted together with some Kartell products.”
Adds Mr Claudio Luti, Kartell President, “Kartell wishes to pay homage with this event to the great success of ExpoMilano 2015. A success for the country and for the city of Milan and the companies involved. I am very happy with the result which is not merely a question of numbers but the expression of the savoir faire and Italian design excellence. We were able to show the whole world the synthesis of the beauty of the countries participating but at the same time the important contents of the strategic theme ‘Feeding the Planet, Energy for Life’.”
“The ‘after Expo’ mark that Kartell wishes to leave is its museum renovated for its fifteenth birthday, a mark of creative energy which tells the story of the company and looks to the future of design. The collaboration with Stefano Arienti who created the special work for this site and for our brand is further endorsement of Kartell’s strategy in combining design, art and culture. It is important not to lose all the enormous and good energy which ExpoMilano has demonstrated but to capitalize it immediately with various experiments and new projects which will continue to offer Milan the opportunity to be the capital of international creativity.”