A new concept store in Berlin for O2 by hartmannvonsiebenthal matches customers’ lifestyle expectations that are shifting retail from static to dynamic.
Says hartmannvonsiebenthal, “Digital living environments are a new challenge for O2 and the driver of shop evolution. The brand’s vision is to empower customers with an inspiring portfolio to express their individuality and truly connect. New technologies in mobile communication, presented as use cases, play a major role.”
“The leitmotif is stage of possibilities: The spatial narration connects products, people and ideas in four scenarios: Inspire, Explore, Connected Home and Join. In these retail environments, customers experience novelties in a true-to-life setting.”
“A continuous spatial installation creates a formal frame for the four scenarios. Technological innovation, natural materials and handcrafted furnishing make the interior design unique while Illustrations as well as wood create a warm atmosphere.”
“Product stagings, devices and brand assets are organically embedded and can be tested hands-on. Each brand touchpoint is dialogue oriented and supports mobile consultancy. Thus, the new concept store creates opportunities across retail channels involving and inspiring customers.”
“Key objective is to make customers return regularly, anticipating new discoveries as part of the experience. The large window display is a strong attraction: rotating stage settings around topics such as music, fashion, art and film in close relation to Berlin’s rich cultural calendar catch attention. A versatile event schedule with concerts, workshops, cinema, etc. features the capital city’s pulse in-store: O2 Live. Inspired by Berlin.”