Spanish creative consultancy Masquespacio have created a contemporary interior design, as well as the branding, for sushi restaurant Nozomi in Valencia, Spain.
The name Nozomi was chosen by the founders of the project, José Miguel Herrera and Nuria Morell, for its dual meaning, ‘Japanese high speed bullet train’ and ‘fulfilled dream’ that the founders felt identified and created a duality present continuously through the whole project: ‘Emotional classic’ and ‘Rational contemporary’.
“Starting with the brand image we can see how this duality is represented on one way as ‘Rational contemporary’ through the Western typography, while on the other the hiragana (Japanese writing) shows the “Emotional classic’ touch through its logo.” says Masquespacio.
“Now talking about the interior design of this local of 233 m2 we can see how it plays more intensely with the expressed duality. On one hand being ‘Rational contemporary’ through the pure state of concrete and grays, mainly present in the most structural parts such as walls, ceilings and floors. On the other hand the ‘Emotional classic’ aspect makes its introduction thanks to the carpentry, its hand finishes and the warmth of natural wood.”
Client: Nozomi Sushi Bar
Address: Pedro Tercero el Grande 11, 46005 Valencia, Spain
Creative Director: Ana Milena Hernández Palacios
Creative junior: Nuria Martínez
Architect junior: Virgínia Hinarejos
Graphic junior: Jairo Pérez, Ana Diaz
Completion: December 19, 2014
Surface: 233 m2