Love it or hate it, you can’t ignore it. If it’s April, it’s Milan and the Salone del Mobile. Indisputably the world’s biggest and most-attended design fair – and that’s before you’ve factored in the various design districts and events of the Fuorisalone.
Impossible to cover in its entirety, groaning infrastructurally under the weight of the hundreds of thousands of international visitors who pour into the city, it offers business and creative reward to A&D professionals who are prepared to keep two different, and on the fact of it contradictory, strategies in place.
Number one: Plan. And then plan some more. Get yourself a copy of our indispensable Architonic Guide Salone del Mobile Milano 2016 (download it here!), and work out in advance of your trip how to navigate your way through Milan Design Week, efficiently and effectively. Don’t forget to stop off at the Brera Design District, the SuperDesign Show and Ventura Lambrate. Architects in particular will want to make for the inaugural space&interiors exhibition from MADEexpo, which will showcase the best in architectural materials. And for pure inspiration, catch Sou Fujimoto’s light-as-architecture installation for COS, ‘Only Light’.
Number two: Go with the flow. Embrace the chance encounter and the spontaneous invitation. Go off-piste and you might just meet someone who shifts your creative paradigm or changes your business thinking.
And here’s some breaking news: as part of our Architonic Trend Analysis series, we’ve just published our Top 200 Designers list, an unmissable ranking of the great and the good, based exclusively on our insider information – the results generated by our users’ active text searches on architonic.com.
Contents in brief:
Event Agenda April 2016
Architonic Guide: Milano 2016
Trend Analysis: Top 200 Designers on Architonic
Material Tendencies N°16: Michele de Lucchi
SuperDesign Show 2016
Brera Design District
MADEexpo: Architecture connects with the Salone del Mobile.Milano
Architonic’s Special Milano 2016 newsletter can be read (and subscribed to) here.