Until January 16th, 2016, Moroso is presenting its ‘Setting the Elegance’ collection in its Milan showroom with textile partners Kvadrat and Rubelli, which have supplied the covers for these special editions of the company’s seating designs.
The collection’s name, Setting the Elegance, refers to what goes on backstage at a fashion show as the styles are prepared for the runway in order to impress and arouse emotions among the audience. “We enjoy experimenting, as we did on this occasion, in what could be described as exercises in style,” says Moroso art director Patrizia Moroso.
“In proposing unusual upholstery for designer products, we seek to distance ourselves from the ordinary. We adopted the bold solution of using haute couture fabrics for furnishings with very distinctive, connoted shapes. These articles should be construed on a different level; not just their shape but their surface, too.”
The collection is accompanied by a special catalogue. With a fabric cover and sophisticated photographs, it presents the collection in a new light. Adds Moroso, “The designs have been reinvented to give new meanings, an inspiration of beauty and elegance interpreted through the Moroso style.”