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Thu 8.4.

Milan Preview: ‘Unit E&S’ by Robert Wettstein (CH)

Posted by Nora Schmidt on 08.04.2010 - Tagged as: , , , , ,

'Unit E&S' by Robert Wettstein

With his newest conceptual work the Swiss designer Robert Wettstein seems to comment the influence of corporate identity and branding of todays furniture industry. During this year’s Milan Design Week he will present this high table / bench made from the packaging of a renowned British furniture manufacturer. The exhibition will be set up at La Fabbrica del Vapore via G. C. Procaccini 4

'Unit E&S' by Robert Wettstein

Here is what Robert Wettstein explains:

“The piece is made from a transportation box which once contained a valuable piece of design. After carrying the product well-protected to the client the box fulfilled its requirements and is not needed anymore. Usually! I give it a new function. Refined by a transparent coating applied by a specialist the box turns into a useful piece of furniture. The irony lies in the playful handling of branding and editions since every box is signed by me.”

'Unit E&S' by Robert Wettstein

to the Robert Wettstein website