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Mon 25.4.

LZF Telling Tales

Posted by Walter Phillips on 25.04.2016 - Tagged as:

Photo courtesy LZF Lamps

Photo courtesy LZF Lamps

Telling Tales is the name given to LZF’s new communication campaign for 2016. Consisting of a collection of illuminated stories, the campaign is inspired by the 1950s, particularly by the work of painter Edward Hopper and Hitchcock’s 1954 classic film ‘Rear Window’.

 

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LZF Lamps wanted to recreate the colours of film and photography from that period, and the idea that each photograph would evoke a story line coming from the past and moving forward into the future.

 

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CEO and Creative Director, Mariví Calvo, created the campaign based on three fundamental ideas which would distinguish it from previous campaigns.

 

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Firstly that the images be set at night, providing an opportunity to showcase the lamps when lit; Second, the focus was to shift away from the spaces themselves to the human beings that inhabit them; and thirdly the catalogue was to move away from traditional formats and to be a work of artistic creation.

 

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> to LZF Lamps website

 

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