Silver always arrives at Dr. Stanford’s clinic in the late afternoon. He goes once a month. He is always very elegant. Today he has to wait as the doctor is still with a patient; the winter has colds running rife among the school children. Her clinic is a paediatric one. I’m positive he’s run into Mrs. Andersen and her children in the waiting room.
The third volume to LZF Lamps’s Telling Tales campaign, Ava & Silver, is here and consists of a collection of illuminated images which talk of love, solitude and passion.
The Anderson children are always ill and are at the clinic every month, I think they are pretending, all they really want to do is spend an afternoon in Dr Stanford’s play room.
Created by Mariví Calvo and based on three ideas that would make this catalogue different from previous ones the campaign is set at night, providing the perfect opportunity to showcase our lamps when lit. The focus was to also shift away from spaces the housed the lamps to the human beings that inhabit them, and to move the catalogue away from traditional formats and be more a work of artistic creation.
Children these days are very smart, they even know how to lie. I never learnt how to, I only know how to imagine, which is different.
The initial references were to the works of the painter Edward Hopper and the film Rear Window by Hitchcock. Marivi wanted to recreate the colours of film and photography from that period, and the idea that each photograph would evoke a story line coming from the past and moving forward into the future.
Mrs Anderson leaves the building holding her daughter by the hand, which means he is already entering into Dr Stanford’s office.
> to LZF Lamps website
I think he’s French, all men that carry a suitcase and wear a hat are french, or bachelors, or maybe even both. He greets her by her name, Ava, and she tells him how much she’s missed him.
Silver is a couturier. Dr Stanford doesn’t have time to go shopping, I hardly ever see her go out; she’s too busy looking after our children, well I mean, other people’s children, I still don’t have any.
Silver will unpack some of his new creations that he’s brought for Ava to try, they are stunning. I wonder when Dr Stanford actually has the time to wear all these dresses ?
It has started to snow. Ava will tell Silver that he can’t possibly leave now, not in this cold. They’ll spend the night together. He will tell her about all the cities he’s been to and she’ll ask him lots of questions, like, if he likes to dance, or if he also makes clothes for men, or why he never gets sick? The reason Ava asks him so many questions, is because she doesn’t dare ask him the one question she has been wanting to ask him for a very long time.