For this year’s stand at Light & Building, Marivi Calvo, creative director of LZF Lamps, has designed a new type of display. One which, although light in appearance, is strongly architectural, providing autonomous spaces where lamps can be displayed individually as if in a home environment.
Viewers can relate the individual spaces and the lamps within them to a practical environment. The trick was to do this while not losing the interconnectedness between the various spaces within the booth.
To achieve this, Marivi enlisted the help of Vienna based Polish design duo Chmara.Rosinke, who were perfect candidates in helping put the stand together.
Light + Building also introduced the public to LZF´s new Telling Tales photo campaign for 2016. Inspired by the work of painter Edward Hopper and Hitchcock’s classic film ‘Rear Window’, the campaign contributed to the stands retro look through the use of colours, cinematic light and shadow.