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Thu 7.5.

Jelly Button Games Offices by Roy David Studio (IL)

Posted by Walter Phillips on 07.05.2015 - Tagged as: ,

Jelly Button Games Offices by Roy David Studio, photo: Yoav Gurin

Jelly Button Games Offices by Roy David Studio, photo: Yoav Gurin

A new workspace designed for Jelly Button Games and Hamutzim Studio, two companies sharing the same roof and founders, was a challenge for Architect Roy David; on the one hand, create a workspace that allows each of the companies the solitary, functional privacy and unity required for each of the working teams, and on the other, be able to share knowledge and experiences with each other in a fluent sequential environment that inspires its inhabitants to dream, imagine and create.

 

 

Jelly Button Games Offices by Roy David Studio, photo: Yoav Gurin

Jelly Button Games Offices by Roy David Studio, photo: Yoav Gurin

The offices are located in an industrial lofts building in the South Tel Aviv, a district well known for its low-fi industrial urban style. The 700 sqm., 3.5 meter high loft was originally used as the residence and art studio of its former owner. Says the architect, “The main design idea was to create a three segment plan of public, semi-public and private areas. It resembles the ripple effect, which in its core stands the public space, serving as a knowledge sharing center inspiring interaction between the office’s various professionals.”

 

Jelly Button Games Offices by Roy David Studio, photo: Yoav Gurin

Jelly Button Games Offices by Roy David Studio, photo: Yoav Gurin

“As the ripple effect fades out to the peripheral areas, the private areas of the working spaces are revealed. Those areas house various office functions such as meeting rooms, a gaming room and workspaces. Such arrangement emphasizes the central as a core entity.”

 

Jelly Button Games Offices by Roy David Studio, photo: Yoav Gurin

Jelly Button Games Offices by Roy David Studio, photo: Yoav Gurin

The overall space is divided into two levels by three wooden stairs which separate the two companies working areas, but still allows its inhabitants to visually communicate. “The idea was to create see-through, free standing wooden walls, which will allow the different spaces to dynamically be weaved into each other, providing the fluent sequential environment that its inhabitants desired.”

 

Jelly Button Games Offices by Roy David Studio, photo: Yoav Gurin

Jelly Button Games Offices by Roy David Studio, photo: Yoav Gurin

“Upon entering the space, one is impressed by the clean white walls, white industrial ceiling and grungy concrete flooring which serves as a blank canvas for the custom-made wooden furniture and elements situated in the reception and the intimate library areas. The infrastructure challenge was solved by constructing large iron pipes from the ceiling down to each of the working stations to enable electricity and communication. The material palate chosen dictates a use of minimalistic, eclectic and industrial approach.”

 

Jelly Button Games Offices by Roy David Studio, photo: Yoav Gurin

Jelly Button Games Offices by Roy David Studio, photo: Yoav Gurin

“All the furniture, décor elements and lighting-fixtures in the office were custom-made, mostly crafted with natural materials such as oak wood, iron and OSB wood plates. The existing support columns were selected to be drawn by famous street artists, where their nearby studios are situated.”

 

Jelly Button Games Offices by Roy David Studio, photo: Yoav Gurin

Jelly Button Games Offices by Roy David Studio, photo: Yoav Gurin

“The library is furnished with various types of couches, an ancient Persian rug, a huge iron and oak wood book shelves and a dark glass window allowing a view to the small meeting room. The kitchen and dining areas were designed also with industrial pipes, coming down from the white concrete ceiling, supporting the top kitchen shelves and creating a unique furniture composition. A large communal dining table was situated at the center of the space to encourage interaction and allow ideas to emerge.”

 

Jelly Button Games Offices by Roy David Studio, photo: Yoav Gurin

Jelly Button Games Offices by Roy David Studio, photo: Yoav Gurin

PROJECT DATA
Firm: Roy David Studio
Client: Jelly Button Games, Hamutzim Studio
Size: 700sqm
Year: 2015
Location: Schocken Street 27, Tel Aviv-Yafo, Israel
Industry: Multimedia Games Design

 

to the Roy David Studio website

 

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