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Mon 9.8.

‘It’s hard, hard, hard work’: One Year On at New Designers 2010

Posted by Simon Keane-Cowell on 09.08.2010 - Tagged as: , , , , ,

The One Year On satellite event at London's annual New Designers show features the work of motivated designers who have been in business for less than 12 months

Left brain. Right brain. If we’re to believe all that pop-neurology, you’re either a creative type or someone who just loves solving maths problems. Design manufacturer and retailer Thorsten van Elten, curator of One Year On, the show for entrepreneurial designers, explains how it’s all about firing on both brain cylinders…

Aluminium 'Spun Stool' by Edward Robinson, now produced by Thorsten van Elten

It’s becoming increasingly hard to remember those analogue days before the advent of design magazines and blogs. Certainly for a trend-spotting design journalist, they’ve become one of the most relied upon (perhaps, too relied upon) tools in the research box, disseminating as they do with increasing rapidity images of, and information about, new products, projects and people. For young designers, particularly in parts of the world where the opportunities to show their work are limited, they’ve become an effective way of making a connection with the wider creative field, the more adept users of such platforms skillfully exploiting the economy of exchange that the medium allows – that is, the opportunity to promote their work online to a wide audience and, at the same time, to monitor the practice of their international peers that might influence that very work.

Furniture designer Andy Murray's 'Sea Defence' shelving

read this article in full at Architonic

For technical support contact Alfred Giolai ‘It’s hard, hard, hard work’: One Year On at New Designers 2010