‘How soon is now’ is an exhibition by 12 Berlin-based studios of architects, designers and engineers that revisits themes from the legendary This Is Tomorrow exhibition, held at the Whitechapel Art Gallery in London in 1956.
“Given the range of contemporary social, economic and ecological issues in combination with the acceleration of technological change, we are positioned in an inclusive and complex time.” say the organizers. “If yesterday’s tomorrow is not today, how soon is now? What values and possibilities can we imagine with a more speculative approach that is unburdened by the constraints of everyday practice?”
Through spatial interventions and manifestos, the exhibition discusses what today’s sensibilities and needs might be and where they might be leading. “Speculating in antagonistic collaboration, HOW SOON IS NOW – initiated by Frank Barkow, Arno Brandlhuber and Sam Chermayeff – sets up a programme for the future.”
The 12 Berlin-based studios include: Barkow Leibinger, Brandlhuber+, Fehling & Gogel, Jesko Fezer, Christoph Gengnagel, Gonzalez Haase AAS, Konstantin Grcic, June 14 I Meyer-Grohbrügge & Chermayeff, Ludwig Leo, J. Mayer H., Sauerbruch Hutton and Something Fantastic.
As part of the exhibition programme, a series of talks with the participants of How soon is now and invited guests will take place every Wednesday, at 6pm, beginning on the 17th of September and continuing through to the 29th of October, 2014. The exhibition itself runs from September 13 to November 1, 2014 at Galerie Judin in Berlin.