September 2019
M T W T F S S
« Aug    
 1
2345678
9101112131415
16171819202122
23242526272829
30  

Share on Facebook

Thu 18.12.

Flagship Enterprise: The Future of Corporate Store Architecture Emphasises Individuality

Posted by Walter Phillips on 18.12.2014 - Tagged as: ,

A sinuous, fragmented display system is the focal point of Neil Barrett’s monochromatic, Zaha Hadid-designed fashion boutiques in Seoul and Hong Kong

A sinuous, fragmented display system is the focal point of Neil Barrett’s monochromatic, Zaha Hadid-designed fashion boutiques in Seoul and Hong Kong

It may sound paradoxical, but corporate store architecture today strives to be as individualistic as possible. This is partly due to necessity. Like many booksellers, high-end fashion labels are fending off fierce competition from online retailers. They hope that investing in new, ultra-contemporary stores with a unique identity will wow their customers. (by Dominic Lutyens)

 

read this article in full on Architonic