The new fashion center, LABELS II BERLIN, designed by HHF Architects is currently under construction and will be opened in October 2009.
The arched façade is a quotation to the exististing, historical neighbouring building and represents also the clear handwriting of the Swiss architects.
Here the architect´s comment:
The fashion center, LABELS II BERLIN, is a concentration of showrooms for international fashion brands in one building, including public spaces such as an event hall, a restaurant and a lounge at the top floor. The design strategy is based on the adjacent warehouse building of LABELS I. The interior spaces of this historical building are strongly characterized by the repetition of arched windows used in the facade and this motif became one of the starting points for the design of the project. The use of two different cut sine curves generates a specific look for both the supporting structure, and in a modified form with sine waves, for the facade. With that, the structure and rhythm is the formative motif for the perception of the completely new building, linking it to the existing neighborhood.
Connected by a heat exchanging device, the whole concrete structure of the building is permeated with water tubes and used as a radiator for heating as well as for cooling. The energy consumption for heating and cooling of LABELS II BERLIN is reduced by 40% with this combined technique of mass activation and use of the Spree river water.
HHF architects won the international competiton among selected architects in September 2007. The building is now under construction and the opening is planned for early 2010.
LABELS BERLIN, Berlin
HERLACH HARTMANN FROMMENWILER with Walter Gloor, Yujin Hirase, Cella Hubel, Tonja Kersting, Okhyun Kim