For the launch of Italian fashion brand Furla’s 2015-2016 fall and winter collection at the Zojoji Temple in Tokyo, emmanuelle moureaux architecture + design created an installation to give color to the new collection.
With the theme ‘Explosion of Joy’, the Dance installation featured colorful mobiles dancing endlessly in the air, “expressing the world of Furla that is continuously evolving towards the future while preserving its tradition and working on innovation.” says Emmanuelle Moureaux.
The installation was composed of circles in 100 colors and letters of ‘Furla’ forming a gradation of colors as they dance in the air. “The latest collections of bag and shoes are displayed on the suspended polished round tables to reflect the feeling of floating in the space. The lounge gives another perspective of the installation, being closer to colors and gaze absently into the colors in motion.”
“Dancing circles were inspired from a term from Zen Buddhism, Ichigo-Ichie – which means, ‘treasure every encounter, for it will never recur’. The installation showed many expressions, added colors to the special moments of the day.”
Color: 100 colors
Exhibited at: Koshoden, Zojoji Temple, Tokyo, Japan
Date: 25th May 2015