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Sun 16.11.

Backyard by | n for Seibu Sogo department stores by Nendo (JP)

Posted by Walter Phillips on 16.11.2014 - Tagged as:

Backyard by | n for Seibu Sogo department stores by Nendo, photo: Masaya Yoshimura

Backyard by | n for Seibu Sogo department stores by Nendo, photo: Masaya Yoshimura

Located in Seibu Sogo department stores in Tokyo’s Ikebukuro and Shibuya, Nendo Studio’s shop design for by | n features plinths with a plywood texture that appears gradually towards the base.

 

 

Backyard by | n for Seibu Sogo department stores by Nendo, photo: Masaya Yoshimura

Backyard by | n for Seibu Sogo department stores by Nendo, photo: Masaya Yoshimura

“Simple white fixtures bring out the rich variety of the different products, and the plinths and stands’ plywood texture appears gradually towards the base.” says Nendo.

 

Backyard by | n for Seibu Sogo department stores by Nendo, photo: Masaya Yoshimura

Backyard by | n for Seibu Sogo department stores by Nendo, photo: Masaya Yoshimura

“Most shops hide the plywood base of their fixtures under licks of paint, so showing it like this brings the shop’s ‘backyard’ into the shop itself, casually and nonchalantly creating a link between the hidden world of production and the shopping experience.”

 

Backyard by | n for Seibu Sogo department stores by Nendo, photo: Masaya Yoshimura

Backyard by | n for Seibu Sogo department stores by Nendo, photo: Masaya Yoshimura

By | n is an original brand with all Nendo-designed products.

 

Backyard by | n for Seibu Sogo department stores by Nendo, photo: Masaya Yoshimura

Backyard by | n for Seibu Sogo department stores by Nendo, photo: Masaya Yoshimura

“We thought this design would offer a tantalizing glimpse into the back of the shop, and provide a space that’s truly appropriate as a Backyard.

 

to the Nendo website

 

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