Located in Seibu Sogo department stores in Tokyo’s Ikebukuro and Shibuya, Nendo Studio’s shop design for by | n features plinths with a plywood texture that appears gradually towards the base.
“Simple white fixtures bring out the rich variety of the different products, and the plinths and stands’ plywood texture appears gradually towards the base.” says Nendo.
“Most shops hide the plywood base of their fixtures under licks of paint, so showing it like this brings the shop’s ‘backyard’ into the shop itself, casually and nonchalantly creating a link between the hidden world of production and the shopping experience.”
By | n is an original brand with all Nendo-designed products.
“We thought this design would offer a tantalizing glimpse into the back of the shop, and provide a space that’s truly appropriate as a Backyard.