A lounge concept for Swiss watch brand Audemars Piguet by French designer Mathieu Lehanneur scans the the Joux Valley, the brand’s historical birthplace, to replicate its mineral DNA suspended in the air.
With a design that draws on untamed nature, thanks to innovative moulding technologies from archaeology, impressions of these rocks were formed “like an alphabetical primal blueprint enabling him to create his own version of the valley in the luxury brand’s premises.” says the design studio.
“I am inspired by nature, technology and the design opportunities that they provide. I wanted to take on the beguiling landscapes of the Joux Valley for this project as they played an essential role in the history of Audemars Piguet, so as to introduce them to the world.” adds Mathieu Lehanneur.
The result produces a striking contrast between the sophistication of the watches and the glass, wood and stone architecture.