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Tue 12.1.

Aimer Lingerie Factory by Crossboundaries (CN)

Posted by Walter Phillips on 12.01.2016 - Tagged as: , ,

Aimer Lingerie Factory by Crossboundaries, photo: Yang Chao Ying

Aimer Lingerie Factory by Crossboundaries, photo: Yang Chao Ying

When Aimer first approached Crossboundaries in 2004, it requested a factory compound of 14000 sqm gross floor area that could house conventional storage, manufacturing, and a 300-people dormitory by individual functions. However, as Aimer grew rapidly in China, the leadership quickly foresaw the importance to upgrade its operation shifting from a production-focused business to a genuine fashion brand. In order to reinforce its brand image and adapt to a maturing economy, Crossboundaries was asked to add a Research and Development office, a 23000sqm distribution center as well as spaces to showcase its products. The realized facility of 53000sqm in 2014 represents a successful collaboration between Aimer and the designers in rethinking the future of the Chinese brand that integrates production, brand building with the well-being of employees. (text by Crossboundaries)

 

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