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Thu 29.1.

Against the Flow

Posted by Walter Phillips on 29.01.2015 - Tagged as: ,

Polarising design: "Squeeze" by Karim Rashid

Polarising design: “Squeeze” by Karim Rashid

“I do not seek. I find.” This saying adorns the canteen wall at Nimbus and is a perfect description of the company spirit. “Searching means wanting to find something that’s already known in something new. Whereas finding – that’s something totally new,” says Dietrich Brennenstuhl in explanation of his corporate philosophy. The firm’s founder and managing director is no fan of going with the flow. Instead, for the last 25 years, he has been practising the strategy of “doing things differently” – with great success. A perfect example: ten years ago, Nimbus was the first firm in the lighting sector to commit to LED. In the meantime, LED technology plays a crucial role – and the wealth of experience the small lighting manufacturer has been able to acquire puts it at an advantage – even as compared to major corporations. When it comes to LED-based interior lighting, Nimbus continues to be regarded as an innovation leader even today. (by Atrium)

 

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