This year’s London Design Festival in September will see the debut of a new creative collaboration between London-based designer Sebastian Wrong and Danish design manufacturer HAY.
Called ‘Wrong for HAY’, the collection comprises lighting, furniture, ceramics, glassware and textiles, and, under the creative direction of Wrong (former design director at British design brand Established & Sons) it “draws upon [London's] creative energy, eclecticism and talent to explore new working relationships, new products and new markets”.
Featuring, among others, a ceramics range by Ian McIntyre, textile designs by Natalie Du Pasquier (founding member of the Memphis group) and fashion designer Bernhard Wilhelm, in addition to the production debut of ‘The Wooden Shelf’ interlocking system by Lucien Gumy (which won the imm cologne [D3] contest earlier this year), the new products – described by Wrong as “experimental and sophisticated, but also pragmatic” – will be shown at a Georgian townhouse in London’s St James’s Park and installed at a pop-up restaurant in the former St Stephen’s Club.
“HAY’s principle of good design at accessible prices will be central to WRONG for HAY, while the strength of the supply chain and established manufacturing partnerships will allow for innovation, offering an opportunity for young design talent. The debut collection exemplifies London’s global sphere of influence, offering an eclectic selection of new products from both established and emerging designers.”
WRONG for HAY
14 – 22 September
16 Queen Anne’s Gate
London SW1H 9AA
Saturday 14 – Saturday 21: 10am – 7pm
Sunday 15 & 22: 11am – 5pm
WRONG FOR & HAY Pop-up Restaurant
by Peckham Refreshment Rooms
34 Queen Anne’s Gate
London SW1H 9AB
14 – 22 September
Sat 14 – Tue 17 9am – 11pm
Wed 18 – Thu 18 9am – 5pm
Fri 20 – Sun 22 9am – 11pm
Booking line now open: firstname.lastname@example.org