Together with Giulio Ridolfi the Milan based designer Patricia Urquiola was assigned to create a conceptual installation for the Danish textile manufacturer Kvadrat and the German carmaker BMW. The result of this fruitful collaboration are these huge cone-like structures that seem to be growing out of the car’s body.
The installation will be showcased during this year’s London Design Festival 22nd – 26th September 2010 at The Tramshed Event in the old disused electricity power station for the Shoreditch tram system. Beside ‘The Dwelling Lab’ there will be 25 exclusive international design brands exhibiting at this bold new venue.
Giulio Ridolfo: “To enhance the spirit of the BMW 5 Series Gran Turismo, we have integrated several unexpected details and accessories to create sensory experience and a mood of leisure and gentle surprise. Textile is the fundamental material: the geometrical cones are coated with 700 meters of Kvadrat’s ‘Max’ in an special designed colour, and the car’s interior are upholstered with various other Kvadrat fabrics.”