Etienne Reijnders’ ‘The Day After’ is an upcycled chair that began life as a shopping cart. Reijnders transforms run-down shopping carts into comfortable chairs. “Upcycling means adjusting an existing product into a durable product on a higher functional level” says Reijnders.
Presented at We Are Welcome, an exhibition by Eindhoven Avant-Garde (organizers Tessa Koot, Lisa Klappe and Niek Van Der Heijden) during Milan Design Week 2013, The Day After is a limited edition chair produced by Reijnders himself in his own workshop. Sawn, cut, folded, forged and welded, the end result is extremely strong and surprisingly comfortable despite being airy and seemingly light (it isn’t).
“I’m a headstrong Designer, who especially loves to walk the road of sidetracks and loves challenges.” adds Reijnders. “I believe in simple work. The design and material must fit in with the thought process, so don’t make it prettier or uglier than it needs to be. I work very crisp, and pure.”