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Mon 24.2.

TechHub at 207 Old Street by Gensler (UK)

Posted by Walter Phillips on 24.02.2014 - Tagged as: ,

TechHub at 207 Old Street by Gensler

TechHub at 207 Old Street by Gensler

With just 90 days to contract, design, build and move into a new space, Gensler London in collaboration with contractors TPS Interiors made it happen for TechHub, home to some of the fastest-growing tech businesses in London.

 

 

TechHub at 207 Old Street by Gensler

TechHub at 207 Old Street by Gensler

“In true startup style, the company needed to expand, and fast! Moving from its original site launched in July 2010, TechHub had just 90 days to contract, design, build and move into a new space, with its member companies growing continuously through the process.” says Gensler.

 

TechHub at 207 Old Street by Gensler

TechHub at 207 Old Street by Gensler

“The project was to accommodate TechHub’s maturing startups creating a new model meeting the needs of London’s fast-growth tech firms. The resulting plan incorporates a strong balance of highly flexible team spaces allowing emerging companies to create their own team culture, large community areas, plus agile social spaces that maintain the energy and spontaneity of startup life. Companies like these want to remain part of the vibrant startup culture engendered by TechHub, bringing them all together both physically and virtually.”

 

TechHub at 207 Old Street by Gensler

TechHub at 207 Old Street by Gensler

“TechHub Old Street combines creative thinking with raw urban character to yield an energetic yet functional montage of exposed concrete, plywood and glass. A visitor’s first experience begins at street level. Colourful internal lighting placed in the second floor windows creates external brand identification and impact, visible from the nearby underground station and the Old Street roundabout.”

 

TechHub at 207 Old Street by Gensler

TechHub at 207 Old Street by Gensler

“Bold and playful graphics run through the space, ensuring a rich and engaging brand expression throughout. Reception signage is realised in exposed yellow neon and the the working space is organised through the use of simple, colourful graphics that are both identification for the team suites and a mode of wayfinding within the space. Additional graphics reinforce the startup culture through the use of bold key phrases, references to computer programming syntax and icons of ‘pure joy’ (a gigantic cheeseburger for example).”

 

TechHub at 207 Old Street by Gensler

TechHub at 207 Old Street by Gensler

 

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to the Gensler website

 

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