Part of an effort to regenerate the Kop van Zuid area of Rotterdam, Netherlands, these three multifunctional towers will feature space for corporate offices, residential apartments, a hotel / congress, restaurants, retail / public program and parking – creating a bustling vertical city that is active 24 hours a day. The project is situated on the Wilhelminapier, near the Hotel New York, the Luxor Theater and the cruise terminal. The Wilhelminapier is part of the Kop van Zuid district of Rotterdam, close to the Erasmus Bridge, and will develop into an exclusive residential / commercial location in the future. De Rotterdam will be a mixture of uses, such as offices, apartments, hotel, congress, restaurants, retail / public program and parking. This mixed usage will enable the Wilhelminapier to develop into a genuine city center location, with a host of facilities ensuring that something is happening at all times.
The name of the building – De Rotterdam – recalls the maritime history of the area. In fact, the Wilhelminapier is the former departure point of the Holland-America line, from where tens of thousands of Europeans immigrated to the United States in decades past. One of this company’s famous ships was named De Rotterdam. This building accommodates functions that create a synergetic use of the different facilities by the various occupants. For example, residents can use the fitness and catering facilities, and office users can benefit from the conference and hospitality facilities in the hotel and catering establishments.
The different programs are organized into different blocks, that – essentially shell and core – provide the individual users the great flexibility. The clustering of these blocks into a functioning ensemble creates a seemingly random composition that allows the building to blend into its context and yet maintain a distinctive look. Taking the mixed usage as the basis, OMA developed a very striking architectural concept – ‘the vertical city’ – a building of approximately 155.000 m2 floor area and 150 meters high. The ground floor is largely devoted to public amenities, combined with entrance lobbies of the offices, apartments and hotel. Three access cores suffice to serve the different parts of the building and provide access for each program. The lobbies for the offices and hotel, the restaurants and public program in the plinth are interconnected by a large public hall that serves as a general traffic hub for all the functions and users in the building.