Kartell's Milan Salone Internazionale del Mobile stand plays to one of the company's key strengths – its impressive collection.

In the third of our series of interviews from this year’s Milan Furniture Fair with some of the creative industries’ leading figures, we meet Lorenza Luti, marketing and retail director of established Italian brand Kartell, which, after 50 years in business, continues to innovate in the use of its signature material – plastic.

to Simon Cowell’s interview with Lorenza Luti on Architonic

Amidst the frenzy of Milan’s Salone del Mobile, Architonic’s editors met up with a number of prominent designers. In this film, 19 creatives including Erwan Bouroullec, Benjamin Hubert, Patricia Urquiola, Werner Aisslinger, Monica Förster, Noé Duchaufour-Lawrance, Edward Barber, Luca Nichetto and designers of Claesson Koivisto Rune practice explain how they prepare for the fair, why it is important to be in Milan and how the show influences their work.

And if you’ve missed this year’s edition of Salone, follow the link below to view Architonic’s comprehensive photographic journey through Salone del Mobile, Salone Satelite, SaloneUfficio and Euroluce exhibitions.

to Architonic’s Milan 2011 photo tours

Part 4 of Salone Internazionale del Mobile Milano 2011 photo tour on Facebook

The Milan Furniture Fair almost knows no bounds. Neither does our in-depth, on-site photo reportage. If you weren’t at the Salone del Mobile this year, or just simply didn’t have time to see everything, fear not. We have it covered.


This tranche of images includes: Kartell, Richard Lambert, Magis, Offecct, e15, Erik Jørgensen, Quinze & Milan, Edra, Extremis, Glas Italia, Wogg, Indera, Inno, Woodnotes, Ruckstuhl, Tonelli Design, LEMA, Gervasoni, Poliform and Very Wood.


Click here to see the full Architonic photo tour of the Salone del Mobile on Facebook

Part 3 of Salone Internazionale del Mobile Milano 2011 photo tour on facebook

Including: Fredericia Furniture, Dedon, Bolon, Nils Holger Moormann, Heller, Technogym, Rossin, Area Declic, ZILIO A&C, Manutti, TON, Cane-Line, Elba, Kasthall, Expormin, Sovet Italia, die Collection, Air Division, Foundry, Kenkoon, Deesawat, Bensen, KFF, ENEA, Royal Botania, Fermob, JORI, Fischer Möbel, De Castelli, Arketipo, Rina Menardi..

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Part 2 of Salone Internazionale del Mobile Milano 2011 photo tour on facebook

Including: b.d. barcelona design, Vitra, Bross, Emeco, Casamania, Acerbis, Röthlisberger, Gandia Blasco, Molteni & C, Classicon, RODA, Alias, Viccarbe, Wittmann, Nanimarquina, Caimi Brevetti, Montis, Casalis, Hanna Korvela, Segis, SLIDE, Bla Station, Rexite, Plank, Karl Andersson, Swedese..

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Enjoy our first part of the Salone Internazionale del Mobile Milano 2011 tour on Facebook…. incl. Zanotta, MDF Italia, Moroso, lapalma, Driade, Opinion Ciatti, Casamania, Thonet, Covo, Kristalia, B-LINE, Kettal, Frag, Emmemobili, Tribu, Tacchini, Arper, Limited Edition, arco, emu, m114, STUA

Salone Internazionale del Mobile Milano 2011 tour on facebook

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IVY stackable shelf system by Thomas Bernstrand for Swedese

Ivy is a stackable shelf system. The shelves can be stacked in three different ways: Stacked to the left it will lean left, stacked to the right it will lean right. When stacked alternatedly, the modules level out. With just five pieces there one has 81 possibilities to stack the shelf.

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Tip Ton, BarberOsgerby, Photographer Marc Eggimann © Vitra (www.vitra.com)

At the upcoming Salone del Mobile in Milan, Vitra is going to present its Home Collection 2011 with new products designed by Ronan & Erwan Bouroullec, Antonio Citterio, Konstantin Grcic, Alfredo Haeberli, Jasper Morrison and Edward Barber & Jay Osgerby.

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