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Posts tagged as 'Product fitness 80'

Vinyl Umbrella by Muji

The exhibition of Japanese design departmentstore Muji ‘Product fitness 80′ in the London Design Museum is inspired by Japanese moderation, which Mujis thinks of as the basic principle of the minimalism that characterises their products.

The exhibition is examining what would happen if 20% less materials and energy were used to make everyday products.

(more…)