Föger Woman Pure by Pedrocchi Architekten; photo by Ruedi Walti

It’s no news that when it comes to fashion boutiques, display windows frequently, if not always, play a pivotal role in the concept and also, the success of a store. With this in mind, Swiss architect Reto Pedrocchi, along with his Basel-based practice Pedrocchi Architekten, has realised this new angular extension of the Föger Woman Pure boutique located in the Austrian town of Telfs in Tyrol. (more…)