'Biknit' chaise longue by Patricia Urquiola for Moroso
It is a collaboration that has been going on for many years between the Spanish born and Milan based designer Patricia Urquiola and the Italian manufacturer Moroso. At this year’s Salone del Mobile they presented their most recent output: ‘Biknit’ is a series of upholstery furniture based on a simple, solid wooden base combined with an oversized knitted covering.
‘Free flow’ is a new modular upholstered seating system the Malta born and Milan based designer Gordon Guillaumier created for the Italian manufacturer Moroso. Designed for large spaces the sofa’s composition is based on the idea of a flyover – it comprises two upholstered strips, one for the seat and one for the backrest. Depending on how it is used, these strips can criss-cross each other to create an interplaying form, and at the same time, it also allows for back-to-back seating.
The Indian born designer and graduate from Royal College of Art graduate Nipa Doshi Jonathan Levien realised this series of armchairs for the Italian manufacturer Moroso. The paper thin structure is based on a steel frame and cold-cured polyurethane foam upholstery. The cover is available in two versions: Either in a printed Kvadrat remix fabric with Swarovski crystal applications, or in Jacquard. The geometric pattern underlines the light, apparently folded seat shell.
Moroso, with Diesel, has created a collection of products with a relaxed and comfortable mood, taking its inspiration from an informal lifestyle concept and targeting consumers who like simple shapes yet at the same time seek a ‘modern’ style made up of high quality combined with a distinctive design of pure lines.
Diesel Lighting Collection by Foscarini
“We worked with the Diesel creative team, headed by Diesel Creative Director Wilbert Das, to develop an interesting and alternative collection idea which was to represent two different yet coexisting aspects of certain contemporary trends: one which is darker in tone, inspired by the underground world and with a more aggressive and enigmatic aesthetic, and the other lighter, inspired by nature and a visual radiance, with soft and welcoming shapes”, explained Patrizia Moroso who always follows all the phases of every design project personally.
Cage by Foscarini and Diesel
All this has produced the Camp and Rock collections: the first consisting of a sofa – Nebula Nine Sofa – which is soft like a large cloud, has generous shapes and where you can sit or lie on large, soft cushions with stonewashed linen covers which define the sofa, making it the ideal space for relaxing and socialising. The frame is in wood throughout, very strong and compact.
super normal: 'Bac' chair by Jasper Morrison for Cappellini
“Super normal” is normal At times of crisis many manufacturers go back to basics, and the design principle of the “super normal” propagated by Naoto Fukasawa and Jasper Morisson has become the answer for products when times are hard. No more focus on elaborate experiments with design and form. The aim is no longer to be noticed whatever the cost – instead the objective is to become part of scene as unobtrusively as possible. Delicate new interpretations of the archetypical chair were to be seen in large numbers and are intended to ensure healthy sales figures without long development times. The reason for this trend is that the “super normal” (almost) always adapts itself to its surroundings, whether these are in private households at the kitchen and dining table or for commercial purposes such as the restaurant or waiting room…
Cushion sofa by Front for Moroso
“Applied graphics” “Applied graphics” as an eye-catcher for furniture were a prominent feature in Milan, for example the surprise effects in the designs of Front for Moroso. Draped covers or soft cushions are printed as photo-realistic graphics on furniture upholstery.
Moroso presented in Milan a new sofa and armchair by the Japanese designer Tokujin Yoshioka.
“I have pondered on expressing the texture of material in nature through industrial product. This new product for Moroso might be a reminiscent of clouds in the sky and flow of water, which are breathed in one’s memories.
For the prototype, which will be presented this year’s Salone, I decided to use paper in order to make it conceptual. Later on, they will be developed with fabrics and other materials for daily use.
I am fascinated by the elements of nature, because they are not deliberated on purpose but they have the beauty born of coincidence beyond human imagination.” (Tokujin Yoshioka)
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