“Super normal” is normal
At times of crisis many manufacturers go back to basics, and the design principle of the “super normal” propagated by Naoto Fukasawa and Jasper Morisson has become the answer for products when times are hard. No more focus on elaborate experiments with design and form. The aim is no longer to be noticed whatever the cost – instead the objective is to become part of scene as unobtrusively as possible. Delicate new interpretations of the archetypical chair were to be seen in large numbers and are intended to ensure healthy sales figures without long development times. The reason for this trend is that the “super normal” (almost) always adapts itself to its surroundings, whether these are in private households at the kitchen and dining table or for commercial purposes such as the restaurant or waiting room…
“Applied graphics” as an eye-catcher for furniture were a prominent feature in Milan, for example the surprise effects in the designs of Front for Moroso. Draped covers or soft cushions are printed as photo-realistic graphics on furniture upholstery.