Belgrade is set to become the site of the first Zaha Hadid project in the region, the 94,000-square-metre ‘Beko Masterplan’

If you were to create a global map showing the key cities through which game-changing creative ideas flow and where new thinking about products and processes are generated, one of its nodes would undoubtedly be Belgrade. In eight short years, Belgrade Design Week has put the Serbian capital on the creative map, playing annual host to an unmissable pow-wow of the finest creative minds around. (by Simon Keane-Cowell)

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‘Snöbär’ chair by Nataša Vukosavljević and Nebojša Gornjak for Yonder Magnetik

Nataša Vukosavljević and Nebojša Gornjak’s ‘Snöbär’ upholstered chair is named for, and resembles, the Swedish snowberry.

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Next up in our Uncut series is an interview with Ian Ferguson and Martin Postler, the duo behind the London-based multidisciplinary design consultancy PostlerFerguson who told Simon Cowell about the importance of strategic thinking, their dreams of collaborating with NASA and how ‘the role of the designer shifts to a more strategic role’.

to Architonic’s Belgrade Design Week 2011 photo album

In the next video from our Architonic Uncut series, Simon Cowell interviews the Finnish designer Harri Koskinen at the ‘Future²’ conference during this year’s Belgrade Design Week.

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‘You have to learn to delete your mind’ – Architonic interviews Mike Meiré at the ‘Future²’ conference during this year’s Belgrade Design Week.

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‘Innovation out of necessity’ – Architonic interviews Israeli-born designer, artist, photographer and filmmaker Arik Levy at the ‘Future²’ conference during this year’s Belgrade Design Week.

to Architonic’s Belgrade Design Week 2011 photo album

Next up in our Uncut series is an interview with Iittala‘s Päivi Jantunen who spoke to Simon Cowell about the future of the famous Finnish brand, the importance of preserving company’s values…and her gardening plans.

to Architonic’s Belgrade Design Week 2011 photo album

In the second video from our Architonic Uncut series, Simon Cowell interviews Stefan Diez at the ‘Future²’ conference during this year’s Belgrade Design Week.

to Architonic’s Belgrade Design Week 2011 photo album