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Wed 23.4.

Spaced: fair-stand architecture that stands out

Posted by Walter Phillips on 23.04.2014 - Tagged as:

Desalto's latest products reveal themselves at turns as visitors pass through the ultra-clean stand space in Milan

Desalto’s latest products reveal themselves at turns as visitors pass through the ultra-clean stand space in Milan

Gone are the days when a standard-issue ‘booth’ was enough of a platform on which design manufacturers could present their latest products at trade fairs. The contemporary exhibition stand is as much a brand-marketing device as it is a product showcase. Look sharp. (by Simon Keane-Cowell)

 

read this article in full on Architonic