Share on Facebook

Thu 13.12.

Selling Spaces: new directions in retail design

Posted by Malgorzata Stankiewicz on 13.12.2012 - Tagged as: , , ,

Torafu Architects’ design for the Nike 1Love store in Tokyo; photo by Daici Ano

Torafu Architects’ design for the Nike 1Love store in Tokyo; photo by Daici Ano

In spite of the rise of e-commerce, the physical point of sale is still with us. That said, the traditional store is having to up its game in terms of the experience and brand relevance it offers consumers – not only to compete with online shopping but also to support it. Architonic goes all secret shopper to investigate… (by Simon Keane-Cowell)

 

read this article in full on Architonic