Two Milanese architectural practices: Cino Zucchi and Park Associati have collaborated on this recently-completed, multifaceted headquarters for the mountain sports brand Salewa. Located in Bolzano, the capital of the north Italian province of South Tyrol, the imposing €40-million, 30,59-square-meters development resembles rock crystal due to a distinctive ‘electro-coloured micro-perforated aluminium skin which protects the most exposed parts of the building with a large vertical glass covering.’
More about the project:
‘The new Salewa Headquarters, one of the most prominent manufacturers in Bolzano, is situated in an exceptional location adjacent to the Bolzano highway suggesting a “landscape” building, in formal dialog with the surrounding steep cliffs. As well as housing new work spaces and an indoor climbing gym, the building aims to provide a space for interaction and communication between the company and its network of suppliers, partners and clients.
‘The new headquarters represents a point of convergence between different elements of everyday life: from physical, social and communicative dimensions to work styles and leisure. The Salewa headquarter is formed by a series of multifaceted slabs and towers, including a 50 metre-high structure which when built will be the tallest building in the city.’
‘The interplay between the thin sheet metal-like pillars and the delicate protective layers frame the façades and underline the contrast between the visible and invisible areas. Situated in a particular geographic location, this complex represents a place of information exchange between the dense web of material and immaterial relations that constitute the life of a modern company.’