As the world’s leading postgraduate art and design school, it comes as no surprise that each year, London’s Royal College of Art takes the opportunity to showcase the talent of its ever-
alumni through the medium of a custom-designed Christmas card. This year, RCA has commissioned
its MA Communication Art & Design (2009) alumni; Zurich-born Eva Kellenberger and Bristol-born
Sebastian White who upon completion of their studies have established the London-based graphic design consultancy Kellenberger-White.
Resembling one of Christmas’ most recognisable symbols, a Christmas tree, the 3-dimensional card ‘uses a free-form fabrication process developed by MCOR Technologies that bonds standard A4 paper sheets together using an eco-friendly water-based adhesive’ and it has been produced by the College’s RapidformRCA facility.
‘Each sheet is cut by a computer-controlled knife to create wood-like 3D models. This patented process includes an adhesive dispensing system that deposits thousands of tiny glue dots on each sheet. In order to shape the form, relatively fewer dots are applied to throw-away areas, resulting in easily discarded excess material. A highly innovative technology, it has applications across the design disciplines – from architecture to product design – and allows 3D design at 2D prices.
‘An annual tradition at the RCA, previous Christmas card designs have been commissioned by Julie Verhoeven, Richard Wentworth CBE and Chris Orr RA. All profits from the sale of cards goes to the RCA Student Fund, which helps students who need financial support whilst at the College.’
While the limited-edition 3D card has only been produced for the College’s own mailing list, its 2-dimensional version can be ordered by email from the RCA Shop (email@example.com) and costs £1.50 each or £10 for eight.