French designer Philippe Starck has created a simple yet hi-tech design for ‘MyWorld’, a modular lounge system that invites the user to be both relaxed and stay in contact, “a challenge that mirrors the needs and habits in a constantly changing world where work and leisure have an essential role.” says Cassina.
“We live in a schizophrenic society. Let’s assume that. My World is a cocoon, a nest, a world where we can be egocentric and comfortably commune with our own shadow or collect some snatches of news from the world, that is said to be real.” says Starck. The system can be personalised to each user’s specific requirements. Made up of a variety of pieces that can be grouped together and integrated with accessories, MyWorld is available as a two-seater sofa, a three-seater sofa, an armchair, a chaise-longue and pouf with two large incorporated drawers. The sofa system also has an incorporated electrical re-charging station, a USB charger and a Duracell Powermat® wireless charging solution all discreetly concealed inside the box-cupboard.
Cassina will present MyWorld at the Salone del Mobile in Rho Fiera fromApril 9th to the 14th, 2013.