August 2018
M T W T F S S
« Jul    
 12345
6789101112
13141516171819
20212223242526
2728293031  

Share on Facebook

Mon 30.11.

Moroso presents Setting the Elegance

Posted by Walter Phillips on 30.11.2015 - Tagged as:

Setting the Elegance collection by Moroso

Setting the Elegance collection by Moroso

Until January 16th, 2016, Moroso is presenting its ‘Setting the Elegance’ collection in its Milan showroom with textile partners Kvadrat and Rubelli, which have supplied the covers for these special editions of the company’s seating designs.

 

 

Setting the Elegance collection by Moroso

Setting the Elegance collection by Moroso

The collection’s name, Setting the Elegance, refers to what goes on backstage at a fashion show as the styles are prepared for the runway in order to impress and arouse emotions among the audience. “We enjoy experimenting, as we did on this occasion, in what could be described as exercises in style,” says Moroso art director Patrizia Moroso.

 

Setting the Elegance collection by Moroso

Setting the Elegance collection by Moroso

“In proposing unusual upholstery for designer products, we seek to distance ourselves from the ordinary. We adopted the bold solution of using haute couture fabrics for furnishings with very distinctive, connoted shapes. These articles should be construed on a different level; not just their shape but their surface, too.”

 

Setting the Elegance collection by Moroso

Setting the Elegance collection by Moroso

The collection is accompanied by a special catalogue. With a fabric cover and sophisticated photographs, it presents the collection in a new light. Adds Moroso, “The designs have been reinvented to give new meanings, an inspiration of beauty and elegance interpreted through the Moroso style.”

 

view more by Moroso on Architonic