On the occasion of Milan’s Salone del Mobile, the renowned, family-run textile brand Kvadrat has invited a number of internationally acclaimed designers who, under the guidance of seven curators, were commissioned to reinterpret one of Kvadrat’s most iconic upholstery fabrics, Hallingdal 65, in a modern concept. Among the 32 designers from across Europe, USA and Asia were some of today’s best and brightest talents in product and industrial design such as New Yorker Stephen Burks, Vienna-based Studio mischer’traxler or the Parisian designer Ionna Vautrin, to name just a few while Tord Boontje, Ilse Crawford, Søren Rose, Hans Maier-Aichen, Constance Rubini, Andre Fu and Jeffrey Bernett were appointed as curators. ‘Hallingdal 65′ exhibition was on view between 17 – 22 April on Milan’s Via Luca Beltrami and will now be presented during the ICFF fair in New York (18 – 22 May) in Jil Sander Showroom, 30 Howard Street.
More about the exhibition:
‘Hallingdal 65, Kvadrat’s first textile, has become the archetype ofwoollen textiles. The durable upholstery fabric was originally designedin 1965 by Nanna Ditzel. Hallingdal 65 is made of wool and viscose,which are the perfect complement to each other: the wool providesexcellent durability and flexibility, whilst the viscose adds brillianceand depth to the colour. Both materials are dyed before they are spun,which highlights the rich texture of the fabric. The fabric comes in 58colourways and the versatile palette includes neutral and strong aswell as vibrant primary colours. To this day, it remains one of the bestselling textiles of the Kvadrat collection.’
‘Over the years, the textile has been used in a wide variety of interiors including landmark architecture, private homes, hospitals, airports and trains.
The curators and designers selected to reinterpret the iconic textile include:
Tord Boontje – United Kingdom: Fredrikson Stallard, Simon Hasan, Glithero
Ilse Crawford – The Netherlands and Belgium: Philippe Malouin, delangeléon
Constance Rubini – Southern Europe: Pauline Deltour, Benjamin Graindorge, Constance Guisset, Jean-Baptiste Fastrez, François Mangeol, Ionna Vautrin, Martín AzÚa Studio, Martí Guixé, Mermeladaestudio, Miguel Vieira Baptista
Søren Rose – Scandinavia: Henrik Tjærby, David Taylor, Sofie BrÜnner, Mads Hjort, Studio Greiling, Front
Andre Fu – Asia: smallprojects, Ministry of Design
Hans Maier-Aichen – Germany, Austria and Switzerland: mischer’traxler studio, Adrien Rovero, Katrin Sonnleitner, Bless
Jeffrey Bernett – USA: Jonah Takagi, Jonathan Olivares, Todd Bracher, Stephen Burks’