Montreal-based Moment Factory has created the largest immersive multimedia system of any airport in the Americas at the new Tom Bradley Terminal (TBIT) of Los Angeles International Airport (LAX). In collaboration with Marcela Sardi of Sardi Design and Mike Rubin of MRA International, as the executive multimedia content producer, seven iconic media features were produced with a focus on the passenger experience, the iconography of Los Angeles, and the destinations served by the new terminal.
More than four hours of original video content were created, as well as multiple interactive capsules, “using the latest in high-resolution imaging, 3D effects and even technologies that react directly to people’s movements and real-time airport information.” says Moment Factory.
“The overall objective of the media installation is to enhance the passenger experience and bring back the romance and magic of travel. The adventure begins the moment passengers step into the New TBIT, harking back to a time when travel was exotic, whether flying to foreign shores or arriving in L.A.
“The latest in multimedia entertainment meets the essential functionality of the airport, turning the terminal into a spectacular, welcoming place to spend time: passengers can simply look around them to indulge in lively vignettes of old Hollywood, calming images of far-off destinations and visuals that lead the imagination to dream big and discover new lands.”
More than 300 people contributed their skills, including Moment Factory’s core team of over 60 multimedia artists, project managers and programmers.
Of note, the Time Tower is the world’s largest interactive feature with an interactive base that triggers content across 6,480 square feet of LED surfaces.
Client: Los Angeles World Airports (LAWA)
Project Director: MRA International
Feature designer / Creative Producer: Sardi Design
Architect: Fentress Architects
Systems Designer: Smart Monkeys
Executive Content Producer: Moment Factory
Content Producer: Digital Kitchen
Systems Engineer: Electrosonic