In the Porta Nuova district of Milan, Belgian men’s fashion brand Les Hommes has opened its first flagship store designed by Piuarch.
Les Hommes chose the area of Porta Nuova – which merges with the famous shopping area of Corso Como – to inaugurate its very first flagship store in Milan.
“Les Hommes is a sophisticated trademark which stands out for the quality of its concepts, its research into materials – often contrasting rich and ‘poor’ materials – and attention to detail.” says Piuarch.
From its large shop window on the street, the shop opens up into a 6.5 metre high space, stretching over 100 m2. “The structure of the building displays a number of materials: marble, champagne-coloured glass, galvanised steel and cement all blend to offer the visitor visual and tactile sensations.”
“Simple and more precious materials are used side by side, creating an effect of structural elegance and chromatic minimalism. The flooring clearly highlights this feature: the port black marble laid out in a herring-bone pattern accompanies the customer through the entrance, over the exposed aggregate concrete floor to graft on to the wall in a sophisticated arch.”
“The warm, soft gold hues of the mirrors reflect the symmetrical plasticity and rhythm of the marble triangles”