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Thu 29.10.

Kale Stand Design by Paolo Cesaretti (IT)

Posted by Walter Phillips on 29.10.2015 - Tagged as: , ,

Kale Stand Design by Paolo Cesaretti, photo: Lorenzo Pennati | Strefano Stagni | Denis Molinari

Kale Stand Design by Paolo Cesaretti, photo: Lorenzo Pennati | Strefano Stagni | Denis Molinari

Architect Paolo Cesaretti has created a commercial exhibition space for ceramics manufacturer Kale with a display design that’s “solid but transparent, enclosing but lighting, a digital pattern made of thousands of MDF blocks.”

 

 

Kale Stand Design by Paolo Cesaretti, photo: Lorenzo Pennati | Strefano Stagni | Denis Molinari

Kale Stand Design by Paolo Cesaretti, photo: Lorenzo Pennati | Strefano Stagni | Denis Molinari

Says Cesaretti, “The skin – an attractive element from outside – leave edgeless the space inside. Here a central spine hosting the services organizes and connects five different exhibition areas. Simple fluid paths invites the visitors to discover and stop, directing their attention to the displays. Clear perception means clear information along with a remarkable experience.”

 

Kale Stand Design by Paolo Cesaretti, photo: Lorenzo Pennati | Strefano Stagni | Denis Molinari

Kale Stand Design by Paolo Cesaretti, photo: Lorenzo Pennati | Strefano Stagni | Denis Molinari

“Discarding the traditional idea of the room-replica, two types of displays are created to outline differing product segments. Wireframe volumes – dedicated to the residential range – host stylish sets backed by shifting compositions of ceramic surfaces. Units made of plywood panels and platforms display larger extensions of product for technical applications.”

 

Kale Stand Design by Paolo Cesaretti, photo: Lorenzo Pennati | Strefano Stagni | Denis Molinari

Kale Stand Design by Paolo Cesaretti, photo: Lorenzo Pennati | Strefano Stagni | Denis Molinari

“Additionally, hi-end collections are presented as a landscape of sculptural surfaces organized around two chandelier-like installations made of hundreds of workshop lamps.”

 

Kale Stand Design by Paolo Cesaretti, photo: Lorenzo Pennati | Strefano Stagni | Denis Molinari

Kale Stand Design by Paolo Cesaretti, photo: Lorenzo Pennati | Strefano Stagni | Denis Molinari

“The overall design results to be symbolic, evocative and flexible. With a strong new identity, adaptable to the client’s ever changing needs and visions.”

 

Kale Stand Design by Paolo Cesaretti, photo: Lorenzo Pennati | Strefano Stagni | Denis Molinari

Kale Stand Design by Paolo Cesaretti, photo: Lorenzo Pennati | Strefano Stagni | Denis Molinari

PROJECT DATA
Client: Kale Group
Trade Show: Cersaie 2014 Bologna
Area: 700 Sqm
Creative Direction: Paolo Cesaretti
Design Team: Paolo Cesaretti | Michela Pinna | Debora Palmieri | Claudia Astarita
Styling: Fulvia Carmagnini | Laura Mauceri
Contractor: La Bottega

 

to the Paolo Cesaretti website

 

view more projects on Architonic